Feminism and the Keyhole:

After viewing a Madonna video, a question was posed as to the aspects of how a certain feministic philosophy would comment on the video.  Using the Dual-System of Marxist (consumerism) and Radical feminism, this approach appears as articulation and negotiation that occurs between voyeur and voyee.  This is what Mulvey’s mentions as the “gaze.”  Jean-Paul Sartre a French philosopher of existentialism discussed the humanizing effect of being seen looking through a keyhole.  Briefly, he says we are not aware of our own objectivity for example while I am peeping through the keyhole in a door.  However, upon hearing the floor creaking and being observed by someone else the objectification occurs. In the video, we watched as we the viewer of the video watching someone else looking through the keyhole.  To use Stacey’s approach of consumerism, she portrays the cinema as the site of negotiation from subjection to exploitation and resistance to appropriation.  In a visual sense, all of this occurs; regardless of what Madonna may be singing about the visual effect has different glimpses of the voyeur.  Madonna being the object transforms from a brunet to a blond, then in the end a symbol of desire to a tomboy.  These transitions show a form of negotiation that is articulated between the viewer and Madonna.